Freitag, 7. Januar 2011

CES 2011 Samsung's Keynote

First of all, the whole keynote can be streamed on the CES-Website under the Boo-Keun Yoon link.

The whole presentation was focussing on SmartTV showing the developments Samsung went through the last few years and giving some outlook on actual developments.

A good link on the overall content is available at Slashgear and some nice comments including a short commented set of photos on Business Insider. Lots of partnerships with DIRECTV, Comcast, Warner Cable and Hulu were announced showing the big focus the Korean company has to the US market. Another article based on the press conference can be accessed here.

Essential part of the Samsung's strategy seems to be the Adobe cooperation bringing Flash Air to the TVs to fully enable Flash streaming and animations to the big screen. Boo-Keun Yoon also mentioned the full browser experience Flash 10.1 enables. There was no information about the browser technology being used, but it seemed as if a full browser will be included in the new SmartTV series.

Quote from the original Samsung press release:
“Adobe is a key partner for Samsung and we are thrilled to be the first TV manufacturer to support Adobe AIR across the Samsung Smart TV platform”. Samsung also announced plans to bring Adobe Flash Player 10.1 to its Smart TV browser, extending the company’s current support for Flash Player 10.1 on Samsung smartphones and tablets. With the addition of Flash Player 10.1, users will enjoy a more complete web browsing experience on the TV, with access to millions of websites with rich videos, games and other multimedia content.

The keynote was headlined by Human Digitalism, Samsung's view on a more personal and human lifestyle oriented way to improve device technologies.

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